Tying in with the Australian Government’s national “Don’t Make Smokes Your Story” campaign; Apunipima wanted to create a number of health promotion videos targeting remote Indigenous communities in Cape York.
Apunipima contracted us to collaborate, film and edit a number of quitting stories of various community members in Pormpuraaw, Coen and Napranum. 9 stories in total were shared with the team; which were adapted to short videos to be shared on social media and nationally on NITV and Imparja.
To compliment these stories; Apunipima collaborated with each community to find out what made each place special and unique for the young people there. Exploring waterfalls, creeks and playing sports played a big part in the making of these fun upbeat videos. The response to new campaign material’s was incredibly positive, with many of the community members being really excited to see their home on screen.